Thursday, 15 March 2018

SB3 Study Task 6 - Haiku

TASK: Using language to distill and define your business concept
THINK: Outward facing public profile - how can a haiku distill your business plan?
HAIKU: 5 syllables
           7 syllables
           5 syllables

KEYWORDS:

1 Syllable: STRENGTHS   HELP
2 Syllables: PROMOTE   STIGMA   SELF-CARE   SUPPORT   HELPFUL   VALUES   MUDDLE
3 Syllables: AWARENESS   EDUCATE   CELEBRATE   SUPPORTIVE   COLLECTIVE
4 Syllables: DIFFICULTIES   ACCESSIBLE   COMMUNITY   CONVERSATION
5 Syllables: NIP IT IN THE BUD

LONGLIST OUTCOMES:

Breaking the stigma
Of mental health through self-care
Support and advice

Breaking the stigma
Of mental health through self-care;
Muddle Collective

Express your feelings
Finding comfort in yourself
Make time for self-care

Promote awareness
Celebrate difficulties
Muddle collective

A self-care network
An open conversation
To break the stigma

To break the stigma
Celebrate difficulties
Nip it in the bud

A support unit
A student focused service;
Muddle collective

SHORTLIST OUTCOMES:

Support and advice
Mental health education;
Muddle collective

A self-care network
An open conversation;
Muddle Collective

A self-care network
An open conversation
To break the stigma

FINAL HAIKU

MUDDLE COLLECTIVE;
AN OPEN CONVERSATION
TO BREAK THE STIGMA

-direct and informative
-effectively communicates intent of business without being too abstract or complicated
-succinct use of terms that compliment and define the collective name and manifesto

NEXT: Use haiku as base to formulate a solid manifesto for a 2 minute elevator presentation


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