SB3 - Elevator Pitch

SB3 Study Task 6 - Haiku

TASK: Using language to distill and define your business concept

THINK: Outward facing public profile - how can a haiku distill your business plan?

HAIKU: 5 syllables

           7 syllables

           5 syllables

KEYWORDS:

1 Syllable: STRENGTHS   HELP

2 Syllables: PROMOTE   STIGMA   SELF-CARE   SUPPORT   HELPFUL   VALUES   MUDDLE

3 Syllables: AWARENESS   EDUCATE   CELEBRATE   SUPPORTIVE   COLLECTIVE

4 Syllables: DIFFICULTIES   ACCESSIBLE   COMMUNITY   CONVERSATION

5 Syllables: NIP IT IN THE BUD

LONGLIST OUTCOMES:

Breaking the stigma

Of mental health through self-care

Support and advice

Breaking the stigma

Of mental health through self-care;

Muddle Collective

Express your feelings

Finding comfort in yourself

Make time for self-care

Promote awareness

Celebrate difficulties

Muddle collective

A self-care network

An open conversation

To break the stigma

To break the stigma

Celebrate difficulties

Nip it in the bud

A support unit

A student focused service;

Muddle collective

SHORTLIST OUTCOMES:

Support and advice

Mental health education;

Muddle collective

A self-care network

An open conversation;

Muddle Collective

A self-care network

An open conversation

To break the stigma

FINAL HAIKU

MUDDLE COLLECTIVE;

AN OPEN CONVERSATION

TO BREAK THE STIGMA

-direct and informative

-effectively communicates intent of business without being too abstract or complicated

-succinct use of terms that compliment and define the collective name and manifesto

NEXT: Use haiku as base to formulate a solid manifesto for a 2 minute elevator presentation

SB3 Community Art Community - Pitch Planning

NARROWING DOWN OUR PROPOSAL

We've slowly been able to filter out some of our initial ideas to achieve a realistic and achievable proposal with direct intentions.

COLLECTIVE

-Students who aim to promote self-care and establish support network

ACTIONS

-Publish a zine which offers advice and self-care methods

-In-house society for students focussing on mindfulness activities

COMMUNITY

-Secondary to university aged students in need of a support network and and tools for prevention

NEEDS

-No local informal student service

-A 'nip it in the bud' approach needs to be established

USP

-Student focused; by students for students

-No current self-care based society in union

-Informal opportunity to gain support in a non-medical context

PROFITABILITY

-Zine sold of licensed as an educational resource

-Zine sold to students for small fee

-Annual/ entry fee to society

NAME

'MUDDLE COLLECTIVE'

AOI Lecture - Making Your Mark

ONLINE PRESENCE

-use Cargo Collective to build a creative professional website

-use 'I Want My Name' to get your own domain

-images on your website should speak for themselves, no text, just simply titles

-contact page should be email and social media only [no contact forms]

-email should sit directly under website header

-mix images of commissions and personal work

SELF-PROMOTION - GETTING COMMISSIONS

-don't put work in your portfolio that you don't want to do gain

-make a catalogue of your own contacts or people you want to work with

-keep tabs on professionals/ business you want to work with or have worked with in the past

-give people an update on your practice, send them some work

-study where your niche is

-select clients your work is appropriate for

PERSONAL PROJECTS

-direct your personal projects around what you want to do/ your dream client

-carry out hypothetical projects for clients, re-design a cover etc

-personal projects should be constant so they drive your commissions

PROMOTIONAL MATERIAL/ PRINTED MATTER

-use 1/4 in grad show, 3/4 to send out to professionals

-send out printed material to clients you want to work for

-print less at a higher quality

-use a concertina to display multiple images

-keep people up to date on your work, previous clients, dream clients

COMMUNICATION

-address emails or letters with person's first name

-double check you're spelling names properly

-Hi Lou, Hope you are well, [body of email], Thank you, Abbie Mooney

SOCIAL MEDIA

-positive outlook > progressive

-keep all social media/ website handles the same e.g. ab.bie.mooney

-have a Facebook page to enable people to tag your work

-posts close-ups/ time lapses/ sketchbook pages/ videos/ w.i.p

FREELANCE

-register for income tax

-be your own book keeper

-keep up to date accounts

-retain all claimable receipts

-keep paperwork from ALL jobs

-tax return > integral material resources can be claimed back/ cultural expenditure

-keep record of all licenses given

-use Xero or Quickbooks > free accountants

MORAL RIGHTS

-right to be credited> paternity

-right of integrity

-right to not have work falsely attributed to you

-no right ever to own YOUR original artwork

COPYRIGHT

-right to copy

-begins as soon as I make my work

-licensed out for clients based on time/ place/ duration/ media/ format

-copyright exists in part or whole

-use multiple reference images so you don't rise copying too directly> infringement

-copyright assignment> relinquish entire copyright over to client = loss of money/ control/ relationship

-all licenses are exclusive 

-"I'm very happy to license it as per industry standard"

-high-risk clients > authors/ self-publishers/ start-up

-'buy out' is essentially copyright assignment so check it is time specific

ONLINE RIGHTS

-protect your work online so you can always be identified as author

-low resolution files [72dpi]

-put your name in the file name

-use © symbol on every page/ blog/ social media

-Illustrations © Abbie Mooney

-put © on instagram as deterrent

NEGOTIATIONS

-do not work for free OR undervalue

-quote accurately> no ball park figures

-have all the faces> what/where/when/how/why

-narrow down the license as much as you can so there are no loop holes

-do not work on a day rate > these involve copyright assignment

-ask all the questions

-where are they going to use it?

-how long are they going to use it for?

-exactly what size and purpose is it for?

CONTRACTS

-must be written

-two equal halves

-put licenses on invoices too

-'the license is exclusive to you as is industry standard'

-make an agreement binding

-crucial clauses> termination/ cancellation/ rejection/ sub-licensing

-cancelled at roughs = 33% cancelled at end = 100%

EXTRAS

-email work with all images on one page, pdf file of small size

-always go by UK law, regardless of client

-day rates only apply to murals/ live drawing/ typesetting and layout design

-start with an editorial personal project> 3 outcomes

SB3 Community Art Community - Deconstructing Proposals