SB2 Contact Report - Initial Thoughts

TASK - Contact an industry professional to base a report on

THINK - What is your unique selling point, who are you as a practitionner?
             - Use writing as a way to uphold your professional practice

UNIQUE INNOVATIVE RESPONSIVE

Potential rationale for questioning:
-Where do you identify the role of illustration to fit in the contemporary world of education and the wider cultural landscape?
-How have you used business to drive a purposeful and engaging illustration practice that works within communities and more open audiences?
-From the perspective of education, what is the role of visual heritage in your work?
-How do you believe practical tasks aid education of children understanding art practices and wider culture?
-How does a creative background inform your business practices?


Professionals to contact:
1. Holly Black - Freelance art journalist, illustration background
2. Cathy Olmedillas - Anorak editor, publishing and art distribution to children's audiences
3. Leonard Bartle/ Anna Bowman - YSP Arts Education Archive
4. Carys Fieldson - YSP Education
5. Mark Oliver - Education and critical thinking at House of Illustration
6. Sidonie Warren - Owner and founder of independent design led stationary shop 'Papersmiths'
7. Present & Correct - Independent design led stationary shop, focus on joy of objects

SB1 Study Task 4 - IP and Copyright

Copyright covers original works of art, literature, drama, broadcast, sound a typographical arrangements up to 70 years after the death of its creator. 

Within my own practice - How might I engage with copyright law?

Literary References - As a practicing illustrator I may work with copyright free texts or originate my own text to avoid infringement. Working with a publisher, existing texts may be licensed for my interpretation.

Educational Resources - Within my intent for a museum based education practice, I may rely on visual and textual resources and learning devices. Reproduction and distribution of content would risk infringement and so using an institutional license would be necessary, or fully crediting the source. 

Distributing my own work - As a freelance illustrator I will rely heavily on social media and so will need to be vigilant that my own copyright and intellectual property is respected. Using low resolution images and always uploading files with my name in the file title will avoid infringement.

Licensing my own work - Working for clients, I would need to license my artwork for specific purposes and time frames under which the work can be used only. Also in my wider intent for practice is writing and so I would need to fully reference and credit source materials, as well as publish myself as the author of work I have originated. 

SB1 Lecture - Markets and Marketing

RAISING OUR PROFILE

WHAT IS MARKETING?
-Identifying what our consumers want and how best to deliver it to them
-Social and managerial process
-Reaching out to people

FUNCTIONS OF MARKETING
-Identify customer needs and develop new products or services through market research
-Promote and introduce products to target market
-Product management: monitor and assess the performance of a product
-Develop an appropriate pricing strategy
-Identify distribution networks

WHAT CAN BE MARKETED? - GOODS AND SERVICES
-personalities
-properties
-places
-experience
-ideas and concepts
-events
-organisations

MARKETING MIX
Product/ Price/ Promotion/ Place

MARKETING RESEARCH
-Primary research: field research
-Secondary research: desk research
-Qualitative: views
-Quantitative: fact

WHAT IS IT AND WHAT IS IT'S USP?
WHO AND WHAT IS IT'S TARGET MARKET?

SB1 Study Task 3 - Swot Analysis

SUMMARY
I feel that my commitment to practice is demonstrated in my willingness to explore new approaches and invest a real sense of self in my work. My exploratory approach has meant that I have practiced digital approaches to analogue printing methods which could able me to play to the analogue revival in a more efficient way within my wider practice. I very much enjoy an academic side to my practice and am conscious of acquiring strong contextual and critical knowledge which enables me to take a mindful approach to the generation of responses and achieve a sense of quality. I have identified a lack of accessible visual media surrounding higher literature which is something I could address within my research practice, particularly within the celebration of play I channel within my work.

Idea generation can often feel daunting to me so I often delay starting projects. This is something that comes with the doubt I have in my own practice, drawing often scares  me which can sometimes mean I work within a restricted tone of voice, applying devices that I am comfortable with. Limiting my practice early on could restrict opportunities to work cross contexts and so it is important that I maintain a flexibility in order to survive within the big pond of graduates. The role and value of the creative arts is ever turbulent so I should use my values to support it, taking part in educational workshops and museum practices to encourage the value of art in the wider community and development of my professional practice.

SB1 Study Task 2 - The Creative Industries