RAISING OUR PROFILE
WHAT IS MARKETING?
-Identifying what our consumers want and how best to deliver it to them
-Social and managerial process
-Reaching out to people
FUNCTIONS OF MARKETING
-Identify customer needs and develop new products or services through market research
-Promote and introduce products to target market
-Product management: monitor and assess the performance of a product
-Develop an appropriate pricing strategy
-Identify distribution networks
WHAT CAN BE MARKETED? - GOODS AND SERVICES
-personalities
-properties
-places
-experience
-ideas and concepts
-events
-organisations
MARKETING MIX
Product/ Price/ Promotion/ Place
MARKETING RESEARCH
-Primary research: field research
-Secondary research: desk research
-Qualitative: views
-Quantitative: fact
WHAT IS IT AND WHAT IS IT'S USP?
WHO AND WHAT IS IT'S TARGET MARKET?
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