Creative Presence - My Presence & Website Planning

My Creative Presence - How do I want to be perceived?

VISUAL IDENTITY
-branding; applied consistently across platforms - coherence
-logo/ recognisable motif or typeface
-use your branding to claim your identity; make it clear who the artists is

PROMO PACK
- business cards (format/ stock/ colour)
- postcards or mini zines (editions promote the idea of your promo pack as being something to keep hold of; stay in clients minds)
- Samples of work/ small fold out collection of material

ONLINE PRESENCE
- be active, consistent, and professional
- create website with online portfolio and contact details
- join 'linked in' and 'the dots'
- keep media handles consistent; abbie mooney
- purchase a domain name for a professional profile
- keep instagram professional
- refine a personal bio

WEBSITE PLANNING

START - what is my manifesto?

To achieve a thorough and sustained research practice in areas of British heritage, employing my illustration and craft skills to visually explore this research with the intent to attain a rewarding and sharable research output that is made accessible to a wider audience.

What will my website need to be consistent with my manifesto?
- blog presenting sustained research, new ideas, gallery visits
- digital portfolio
- bio outlining my practice and goals
- contact info
- process photos; process and outcomes go hand in hand; document new processes

WRITING MY BIO

Key words/ Tone of voice
- accessible
- educational
- heritage
- research
- celebratory
- pride

Topics
- heritage and tradition
- analogue processes
- social history
- industrial history
- play and rhyme

Hello there, I'm Abbie, an illustrator and researcher based in Leeds, UK. My work is informed by a concern with the values and aesthetics of British heritage and popular art. Through playful language and colour, my practice is a celebration of heritage crafts through contemporary application of letterpress and sign painting, printmaking and bookbinding. Contextual research is at the forefront of everything I do.

Creative Strategy - Goal Setting

Who are you now? Has your view of your practice changed?

- More concerned with research and the sharing of knowledge than commercialisation

- Experienced a turning point at beginning of second year that I did't want to be a freelance illustrator; why make work for someone else needs and aesthetics when I can make it for my own? But use my creative skills and knowledge to help enlighten others through workshops/ teaching.

- My illustration practice functions more as visual thinking and processing of a theory based practice

What are your plans for the structure of your future practice? Collaboration: Individual: Full-time employment?

- Intend to maintain an individual craft/ print-based practice as a research process and for my own personal development

- May need to acquire volunteering/ part-time experience in relevant arts & culture outlets to enhance my CV

- End goal to attain full-time employment in heritage/ arts sector or in lecturing

Research Goals: What? Where Who? Why? How?

- Identify appropriate post-grad progression routes e.g. masters / PhD/ internship; Who do I want to learn from? Where do I want to spend the next part of my life/ creative journey? Would a new city open up new opportunities?

- Need to 'get my foot in the door' in an arts and heritage establishment, or in the field generally

- Don't be put off by large organisations, but local can be more intimate and rewarding

What does your professional practice need to grow?

EXPERIENCE EXPERIENCE EXPERIENCE

- My professional development will rely on a consistent written output; maintain a thorough, critical, and up to date blog

- I've got the interest and academic grounding but now I need hands on experience and field specific knowledge

BLOG/ PAPERS/ SUBMISSIONS/ ARTICLES