A poster to communicate our emerging practice, whether that be through where we want to go, what media we have enjoyed, what contexts we want to work in next year, or the struggles we've had this year.
INTENTIONS AND OUTCOMES (image/idea/context)
The intent of my poster is to communicate my aims to work within children's illustration, using character and nostalgic building blocks to demonstrate a sense of play and fun. The mill imagery and tiny snare drum serve as references to my interest in working class cultures and my intention to use illustration as a tool for celebrating heritage. Through contextual research and research outside of the discipline, these issues have become major concerns of mine so I feel it is necessary to include these as a nod to the direction in which my subject matter may travel. The building blocks also provide a nod to primitive childhoods, echoing my concerns with restricted ways of living.
The book as a visual device communicates my intent for practice, to work within children's illustrations, whilst communicating my concerns with the importance of books and reading, an issue I would like to raise awareness of in my developing practice. The 3D format serves to channel the crafted approaches to image making I have explored throughout the year. In light of my contextual intentions, I would like my practice to be concerned with tangible, engaging images, appropriate to a children's audience. Over-layed gestural marks create a sense of energy, enhancing the playfulness of the image and clarifying visual information.
Overall, the bright, restricted colour palette and bold, blocky shapes achieve a fun and energetic composition, channelling the busyness of my emerging practice, fostering an aesthetic than maintains my common mischievous and playful tone of voice, driving my practice towards celebratory and informative children's illustrations.
PROCESS AND MEDIA
The production of my final image has driven an application of craft, use of 3D methodologies, consideration of simplification and awareness of compositional values. Working within a 3D media, composition has been at the forefront of my visual research. While I consider compositional devices in my 2D work, it seemed easier to exhaust possibilities within the 3D media, particularly because of the flexibility of the elements. The action of the main character kicking the book open and possibly jumping into the events in the book drive the line of sight through a sense of energy. Simultaneously, the burst of elements coming out of the book directs the eye around the image, taking in contextual and pictorial elements. An issue I had in my initial ideas was a tenuous connection between elements. The book as a visual device brings these together but I think it is the 3D and photographic media that enhance this connection and interplay. The shadow and depth achieved from the 3 dimensional qualities creates a connection between elements, driving a sense of community relevant to my professional intent, again, serving to celebrate multiple issues.
Overlaying the 3D components with hand-drawn marks has enhanced the prominence of the hand of the maker, embellishing crafted elements with textural details and gestural lines. I think these simple marks have really worked to enhance the narrative of the image. In some places they create energy and action, whilst in other areas they provide visual clues, driving a dynamic and informative illustration.
REFLECTION
Overall I think my poster offers a unique and insightful response to the brief. It draws connections between a multitude of elements that inform my practice and visually demonstrates how they could merge in line with my developing practice. Using imagery for both contextual and narrative purposes, the image is succinct and coherent, maximising the role of selected visual devices. The consistent media across contrasting issues of my practice achieves a visual synthesis within the underlying narratives, while the vehicle of the book creates a focus that grounds the synthesis of my practice within my main intent, to illustrate children's books. The consideration of a playful tone of voice and crafted aesthetic brings together a multitude of elements in an image that is celebratory of play and nostalgia.
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