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ABBIE
We are Muddle Collective!
HOLLIE
Who are we?
Muddle is a collective of students who aim to educate and promote the awareness of mental health,
breaking the stigma that still surrounds it. We want to create an informal care network for students
like us who would value from something like this within the university.
breaking the stigma that still surrounds it. We want to create an informal care network for students
like us who would value from something like this within the university.
LUCY
Our business concept:
We intend to break the stigma around mental health through an informal care network - this will be
made up of a quarterly zine and a weekly society.
made up of a quarterly zine and a weekly society.
LIV
Type of business within the current climate:
Muddle is a not-for-profit student community collective, run by students for students. There is no
current society or student-based outlet of this nature. We believe that this is more approachable
than a professional adult service, with the zine serving as a middleman between struggling and
seeking professional help.
current society or student-based outlet of this nature. We believe that this is more approachable
than a professional adult service, with the zine serving as a middleman between struggling and
seeking professional help.
MEGHAN
Delivery system and platforms:
We are proposing a printed zine that will be distributed around the university and local businesses.
A zine model would be sold as a starter kit to other universities who are looking for or would benefit
from a mental health based society.
A zine model would be sold as a starter kit to other universities who are looking for or would benefit
from a mental health based society.
ABBIE
Potential partners:
Other local universities such as the Uni of Leeds and Leeds Beckett
Local charities such as Mind, Samaritans and Inkwell Arts Centre
We would also seek funding partners such as the Princes Trust or the Students Union
HOLLIE
How is it funded?
We aim to be a not-for-profit collective, but we realise that we can’t do everything for free. There
would be a small charge per zine to cover the cost of printing, as well as an annual membership fee
for the society. Weekly drop-in sessions would be held for free but there would be monthly sessions
with talks and activities which can be attended for a small fee to those who aren’t members.
would be a small charge per zine to cover the cost of printing, as well as an annual membership fee
for the society. Weekly drop-in sessions would be held for free but there would be monthly sessions
with talks and activities which can be attended for a small fee to those who aren’t members.
We would also earn money through selling the zine model to other universities.
LUCY
What does it look like?
The zine will have a playful yet sensitive aesthetic, promoting a supportive tone of voice. We each
have our own individual ways of image making, but the tone of voice is often similar and so would
work well together.
have our own individual ways of image making, but the tone of voice is often similar and so would
work well together.
The society will be informal, welcoming and accessible. Both outlets will support and complement
one another.
one another.
LIV
Promotion:
Both the zine and society will be promoted through social media and university emails, as well as
in-house poster promotion and distribution of flyers within local areas.
in-house poster promotion and distribution of flyers within local areas.
MEGHAN
How is it structured?
Our zine will be published quarterly as part of the in-house society.
Management - planning and deciding on content for the zine and society
Promotion - having an online presence - social media, posters, emails
Finance - costs, budgeting,
Communication - ensuring that everyone is on the same page, organising society events
ABBIE
Personal goals:
Our main goal is to establish a service that can work as a model for other universities, that we
ourselves could benefit from.
ourselves could benefit from.
War Cry:
Muddle Collective; An open conversation, to break the stigma
HOLLIE
Thanks for listening!
SUMMARY
Establishing a collective with a common goal and ethos has been a really rewarding yet challenging process. Luckily, we all shared a common interest in the support and promotion of mental health and all offered a different personal insight. Establishing a business concept was fairly easy as we identified from the outset that there was a stigma around mental health and a lack of friendly and accessibly support. An informal care network offered opportunities to collaborate with professional health services and charities, and work more closely with he university union and welfare team, whilst driving an in-house care network that thrives on creative values and the importance of self-care. The nature of an accessible student support network did raise financial problems as we did not want finance to be a barrier to people getting the care they need, but thorough investigation of grants and membership fees made this approach viable yet inclusive.
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