On my visit to London I saw a host of immediate and beautiful information posters, but the work of Anna Hymas seemed reoccurring across the underground and I found the aesthetic particularly interesting.
Hymas having designed a series of posters promoting the 'Winter Fun' to be found in London, had a range of images following the immediacy and composition so pivotal in TFL design work. The context of advertisement and promotion in a fast paced, public space undeniable begs immediate and intelligible design and Hymas has achieved this through delicate tone of voice that allows visual clues to communicate bigger ideas.
I particularly like this image as I feel it captures such a warm and delicate tone of voice, allowing simple characters to communicate the narrative. Using the iconic image of Somerset House in the background, Hymas need not give any instruction to the viewer, but rather infer this more subtly through image making. The darker values in the foreground set off the line of sight up towards the house, and more importantly, the word 'skate'. It is interesting how the foreground figures create this line of sight through their view points, which is then in turn, passed on to the skaters, enhancing the narrative focus of the image. Lighter values and contrasts of colour allow the characters to pop and create a fun and playful feel.
It seems that a success of this image is the lack of necessity for bold, overpowering language, instead, Hymas employs the recognisable image of Somerset House as a clue to the reader, and then maximises the picture area for narrative and playful characters.
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